Global Portfolio Marketing Manager (InCenter Hemo Dialysis Renal Therapies)

Position can be REMOTE.

PURPOSE AND SCOPE:

Manages the marketing efforts (planning/positioning, promotion, market access, and product life-cycle management) for assigned product(s) in global. Ecosystem healthcare market segment. Collaborates with appropriate local country stakeholders to help execute the Hemodialysis Portfolio strategy. Works to develop, execute/implement, and communicate overall product marketing plan and strategies.  Assists with establishment and execution of short- and long-term goals and objectives for product marketing efforts, ensuring alignment with divisional and company strategic plans.  Ensures all promotional/advertising materials meet internal and Regulatory and Compliance guidelines.

PRINCIPAL DUTIES AND RESPONSIBILITIES:  

• Actively promote and support the implementation of Renal Portfolio globally through the Regional Renal Portfolio Marketing Subject Matter Experts (MSME).

• Ensure appropriate communication, alignment of Renal portfolio strategy, and utilization of available resources to complete objectives.

• Collaborate closely with the In Center Product global managers to identify product claims around the ecosystem value categories that contribute to communicating the value of FME partnership.

• Identify country-specific support to facilitate the implementation process within the countries, track its effectiveness, and make recommendations to improve internal processes.

• Develop and maintain strong relationships with cross functional internal stakeholders (i.e Commercial business services, Commercial team, In Center business Unit, Sales& marketing local teams) and provide Renal portfolio feedback/support on their perceptions and request.

• Follow up on execution of the Renal portfolio offer rollout and monitor the performance to help ensure KPIs are on track.

• Support project management to ensure all action items, risks, issues, and decisions are documented, communicated, and completed.

• Support Ecosystem communication using all agreed-upon channels to ensure best practice sharing and informed, up-to-date stakeholders and project teams.

• Development of briefings, presentations, strategic guidance, marketing materials, or any other requirements (i.e. management meetings, marketing materials, and other specific needs)

Additional responsibilities may include focus on one or more departments or locations.  See applicable addendum for department or location specific functions.